|
Communicate 2 clean sweep at Abby's
2001
The Abby's, as they are popularly known, are among India
is most coveted advertising awards given out for exceptionally
creative brand building efforts. This year, the Abby's were presented
amidst much fanfare at Vallabh Bhai Patel stadium near NSCI,
Mumbai. While the gorgeous Manpreet Brar, ace lenseman Atul
Kasbekar and the well known model Boman Irani co-hosted
the show; the who's who of Indian advertising and media industry
were present in the audience, including the Times of India chief
Padeep Guha, O & M creative head Piyush Panday and the animation
guru Ram Mohan.
 In
the Interactive Advertising section of the awards, entries
were solicited for two categories - Best Brand Promotion on
the Internet and Best site for a Brand/Company. Communicate
2 bagged the Gold Trophy in both the categories. Their
hilariously original chain promotional application called VJ Disguise,
created for mtvindia.com, was adjudged as the best Brand Promotion
on the Internet, while sonalisa.com, the richly illustrated art
portal housing the best of Indian Paintings, Sculptures, Artifacts,
and Tribal Art, was declared as the Best Indian site for a Brand/Company.
By winning both the Gold Awards in the two Interactive categories
at the recently concluded Abby 2001 Awards, Communicate 2 (formerly
known as Ultimedia Technologies) has once again proven why top
Indian and international brands like MTV, Merrill Lynch, Commerce
One, Home Trade, EsselWorld, United Television and BaaN think
that it s the hottest creative Web solutions company around in India
today.
Communicate 2 is a Digital Marketing firm specialising
in Interaction Design and Web promotions. For the last three years,
Communcate2 has been helping corporate houses use technology creatively
to make their marketing and communication strategies more effective.
The portfolio of Communicate 2 includes top shot national and international
corporate clients including MTV, Merrill Lynch, Commerce One,
Home Trade, EsselWorld, United Television, BaaN, Chadra Babu Naidu
and Mahindra & Mahindra among others.
"Most marketing and advertising organizations are underutilising
the power of the interactive media to build long lasting equity
for their brands. This is exactly where our niche is" said Vivek
Bhargava, the M D of Communicate 2. "The fundamental reason
why top national and international corporations prefer Communicate
2 over so many other web solution providers is because we understand
that it s not just a web site or CD-Rom that a client is concerned
about it's the future of a painstakingly nurtured brand idea that
is at stake. That is why our relationship with clients is always
like long term digital partners rather than indifferent, temporary
vendors" he added.
 The
company has to its credit a host of national and international design
awards for interaction products as diverse as E - Commerce Portals
to Web Banners. Some of the prestigious awards won by Communicate
2 in the past include The Web Wiz Award 2000 for the Best
Indian Lifestyle Site, The Angel of Fashion Award 2000 for almari.com,
The Web Wiz Award 2000 for the Best Indian Personal Site facequest.com
and listing among the world's best rich media banners on banneradmuseum.com,
for their famous Flash banner recharge Your Emotions Online created
for Esselworld.com.
When asked how Communicate 2 keeps churning out such highly original,
award winning creative work year after year, Yogesh Tadwalkar,
Creative Head at Communiacte 2 said,"Originality is a consciously
cultivated culture at Communicate 2. From Paan (Muchhad paanwala's
Web Site) to BaaN, we have consistently won honours for our creativity
and originality. But there is more to why the best brands keep coming
to us. Its because we believe that creativity lies in delivering
to our clients, not just good-looking web sites or multimedia CD-Roms,
but in devising a complete, result oriented interaction strategy
customized to suit their peculiar marketing needs. Our designs win
awards, but then, they also never fail to translate into tangible
business gains for our clients". Upon asking how they feel,
having achieved the feat of making a clean sweep at the Abbys, both
these young men replied unanimously, we could have won more awards.
But then, the Abbys just ran out of categories! Had they had some
more categories, maybe we could shake hands with the ravishing Aishwarya
Rai that evening!
For further information, contact:
Vivek Bhargava, Managing Director
Ultimedia Esolutions Pvt Ltd,
Phone: 493 0950
Fax: 493 0949
e-mail: vivekbhargava@msn.com
|
|
|
