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Hoarding
Hints
 Advertising
through hoardings is big business. Owners of buildings, including
societies, try to augment their resources by successfully exploiting
this source of revenue. Hoardings are put up on the terrace or in
the compound or on the walls of a building. We also find roadside
hoardings which generally belong to advertising agencies. As these
hoardings are big enough, and leveled quite high, they are easily
spotted. Their bright colours and larger than life figures catch
everyone's eyes. This is the reason why hoardings are so much in
demand.
Companies prefer to display thier products and information on hoardings
as a lot of people tend to view hoardings en route to their workplace
or while going home. Hoardings reach out to a vast section of society.
Points to remember while booking a hoarding for advertisement:
 Area
: You should decide on which area you wish to advertise in.
Do you want your hoarding to be in South Mumbai or in Central Mumbai.
The location of your hoarding will depend on the type and class
of client you wish to reach out to.
Rates : This again depends on the area and exposure. But
approximately the price for a hoarding varies between Rs. 40,000
to Rs.4,00,000
Time : Heavy discounts are available if you book a hoarding
for a long period of time. Charges per month are cheaper if you
book the hoarding for a longer duration.
Sight : Hoardings on the way from Borivali to Churchgate
are called the morning sight as people view the hoardings while
rushing to their workplaces, and the hoardings from Churchgate to
Borivali is called the evening sight.
Focus : If you wish to have a bright light that focuses
on your hoarding at night, this could cost you more.
Hoardings at different places belong to different agencies, and
have to be booked on a rent basis. Generally its very difficult
to find an empty hoarding in Mumbai, .
Here is a list of some advertising agencies that rent out hoardings
:
Name : Bright Advertising Agency
Location : Borivli (W)
Tel no : 8081160 / 8078764
Person to contact : Yogesh Bhai
Name : Cosmos Advertising & Communication Sources
Location : Colaba
Tel no : 2187023
Person to contact : Mr. Mainnudin
Name : Action Outdoors
Location : Bandra (E)
Tel no : 6143147
Person to cantact : Mr. Shirish Parekh
By: Sharmistha Chakraborty
Photographer:
Vinayak Prabhu
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