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Moving
ahead with technology
Agarwal Ad Agency Moving ahead with technology
 The
advertising industry, which witnessed a growth of just around
7 per cent in 1998-99 and 1999-2000, is expected to grow by over
20 per cent in 2000-01. Figures released by ORG-MARG indicate that
consumer durable companies spent 13 per cent more on advertising
between January and June, 2000, as compared to the same period last
year. Typically, advertising in this segment normally peaks in the
second half of the year. So things are just beginning to heat up
now as far as the ad world is concerned.
After spending 35 years in the industry, Agarwal Ad Agency
ought to be aware of the pro and cons of running such a business
. Agarwal have adopted changes in their strategies as and
when time demanded them . An Indian Newspaper Society (INS) accredited
ad agency, specialising in press publicity, they are also involved
in media planning, designing and releasing corporate
ads .
 While
talking to Mumbaibest, Rajesh Agarwal and Adesh Agarwal,
proprietors, Agarwal Ad Agency said, "we are one of those agencies
who use state of the art machinery to give the best results to our
client". Rajesh Agarwal said, "A&M Communications,
Patni Computers (PCS), J&K Bank are just some of our regular
customers for whom we have worked over the years". He added
, "The advertising market is booming due to IT and dotcoms,
and we are trying to keep pace with the rest, so as to deliver the
best services to our clients" .
With a workforce of around 25 persons, Agarwal Ad Agency has
certainly created a niche for itself in the industry .
Article by : Sharmistha
Chakraborty
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