Crossword, one of the most happening bookstores in Mumbai, has changed the very image of book stores from dreary, dusty and browser-unfriendly to friendly and fun. With stores in Mumbai, Delhi, Ahmedabad, Hyderabad, Pune, Goa, Vadodara and Chennai, Crossword is aiming to be India's fastest growing chain of bookstores. Soon it will extend its friendly arm to book lovers in Bangalore city also.

"We have introduced simple innovations like methodical classifications, clear signages, a dedicated enquiry / orders desk, inventory control systems, attractive displays and even the convenience of phone-a-book, fax-a-book and e-mail-a-book," says R Sriram, CEO, Crossword. A welcoming cafe, reading tables, chairs and toilets within the store help ensure that customers are able to browse for several hours without having to leave. The store not only offers a wide range of books, but also CD Roms, magazines, music, stationery and toys. Loyal customers are rewarded through the Crossword Book Reward Programme with points, discounts, promotional offers and more.

"Crossword has been featured in Advertising Age International, USA, as one of the marketing superstars for 1994. It has also been described as 'being on the cutting edge of retailing' by the Bookseller, UK," says Sriram with pride. Its promoters are Shopper's Stop Limited, India's leading department store chain and ICICI Venture.

Address: Crossword, Mahalaxmi Chambers,
#22B, Desai Road, Mumbai - 400 026

Phone: 493 8311 / 492 2458
Fax: 493 8406
e-mail: crossword@vsnl.com

By : Anupama Vinayak

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