Scholastic India

Scholastic India - A children's publishing and media company

Scholastic India (Pvt) Ltd is a subsidiary of Scholastic Inc, a USA based company, which has since 1920, introduced young people to the joy of reading. Scholastic India's mission is to provide children with reading and learning opportunities that will cultivate their minds and enrich their lives. "Through Scholastic School Book Fairs and Scholastic School Book Clubs, we offer, at easily affordable prices, the finest books from around the worId, produced not only by Scholastic, but also by select local and international publishers. By offering children, through the school system, a wide selection of books, we give them an opportunity to read by choice and not by compulsion," says Madhu Bahl, regional co-ordinator, Scholastic India. They work with authors and illustrators for publishing children's books developed by them and for setting up a co-publishing programme to assist regional publishers bring out quality books in Indian languages. "As part of Scholastic Educational Services, we organise workshops for educators on creative teaching, and on inculcating the habit of reading. We also hold activities for children on book-related subjects. Scholastic believes in the power of books to change and improve a child's life, and we are committed to bring to our children the joy of reading and learning," Bahl adds.

Scholastic School Book Fairs are an effective means of promoting the habit of reading among school children. The book fair exhibit thousands of books, in English, Hindi and regional languages, in the friendly setting of the school environment. They also mark an exciting reading promotion event with book related activities for children, parents and teachers.

Scholastic publications present a clear explanation of current affairs and contemporary thought, and encourage literary appreciation and expression consistent with the understanding and interests of young people at all levels of learning. These books empower children, and by getting them in the habit of applying their mind, make them creative.

The Book Clubs are a convenient and effective means of providing children the best from the world of books, at the lowest possible prices. The book club service is now available to more than 22,00,000 families in around 150 cities all over and they help parents select appropriate books for their children. The titles offered are selected by educators and editors and are age-specific. Scholastic school book clubs assist children and parents in making the right choice by providing, every quarter, the opportunity to pick from age-appropriate sets of the latest and the finest books, in English and Hindi, and CD-ROMs. The club titles indude picture and activity books, works of fiction and non-fiction, books on science and other titles for learning, and reference works. These books are offered at lower-than-market prices, even lower than their own book fair prices. "We run three Scholastic school book clubs - for preschoolers to class 3, classes 4 & 5, and classes 6 to 8. Thrice a year, we make preliminary selection of books and CD-Roms suitable for the intended age groups. Members of our advisory group comprising educators from well known schools examine these, and titles approved unanimously are offered through beautifully designed annotated lists called Student News," says Bahl on their children friendly strategies.

Internationally, Scholastic operates wholly owned companies in Argentina, Australia, Canada, Hong Kong, Indonesia, Malaysia, Mexico, New Zealand, Philippines, Singapore, Taiwan, Thailand and the United Kingdom.

Address:

Scholastic India,
Raikar Cahmbers, II Floor,
Station Road, Govandi,
Mumbai - 400 088.
Phone: 551 5847 / 556 8232 / 558 9848
Email: scholdia@bol.net.in
Url: www.scholastic.com

By: Anupama Vinayak