S
Kumars Synfabs
S Kumars Synfabs - Premium Textiles
S
Kumars is one of the major players in the Indian textile market.
The S Kumars group was started by Abhyakumar S Kasiwal
and Shambhukumar S Kasiwal a year after Indian independence,
in 1948. For the past five decades, the group has been regarded
as one of the finest business houses of the country. S Kumars was
the first of its kind to bring polyester and polyester blended fabrics
to the masses.
As
a flagship company, S.Kumar Synfabs was set up to consolidate
the consumer textile operations . Delivering quality products to
the Indian masses, it caters to the various sections of the textile
industry.Apart from textiles, the Group has diversified into other
crucial areas such as power and tyres. S.Kumars Synfabs operates
in most of the fabric areas . S Kumars dominates the uniforms
and work wear categories . It has also entered the home textile
section , manufacturing cotton single yarn fabrics used for bed
and table linen. In 1999, S Kumars entered the premium worsted
fabrics sector and has effectively marketed the Reid & Taylor
brand in India by obtaining a stake in the U.K based company. Targeting
the large middle - level consumer as well as the premium consumer
segment, S Kumars' underlying selling point is -value
for money
S Kumars has opened retail channel outlets in different
parts of the country in order to cater to the demands of the consumers.
S Kumars Synfabs through its retail outlets intends to reinforce
the company's position both in the national as well as the international
market.
By: Anupama Vinayak
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