Technecall Incorporated, the California based, single-source provider of full-spectrum, multi-channel Customer Relationship Management (CRM) services company, announced that it is changing the company name to Verette. The company plans to launch its Indian operations in Mumbai soon.

The company name has been changed to accurately communicate Technecall's strategic positioning as a contact centre and not just a call centre that provides full-spectrum services encompassing all components of a successful eCRM solution namely best-in-class staffing, solution design, technology integration and performance management. Says Jai Dhar Gupta, CEO, Verette, "Verette brings new vision to the CRM marketplace via a custom built technology model, designed to transparently integrate the key components of best-in-class support agents, multi-channel convergence, and customer intelligence management. Only this holistic approach can open a dynamic, two-way communication between the customer and enterprise that allows each to service the other in a more consistently enhanced and personalised way."

As a full-spectrum outsourced provider of implementation and operations management services, Verette's brand of CRM is characterised by a commitment to 'intelligent' support. The company name Verette has been derived from the French language 'verite,' which translates to 'truth' and the spanish language 'ver,' which is the verb 'to see.' "Therefore, the new identity communicates our vision 'the true direction of CRM' more appropriately, and takes us beyond just 'technology' components," adds Jai Gupta.

To provide a broad spectrum of fully integrated eCRM technologies, Verette has tied up with best-of-the-breed technology companies in the world that include AT&T, Cisco Systems, E Piphany, HP, Microsoft and Telera.

By: Anupama Vinayak