The success and rapidity of the growth of the ITES sector.


The Indian IT enabled outsourcing market was born in the mid-1990s when companies such as British Airways and GE capital set up captive units for customer support and transaction processing services. At first the work was mostly limited to call centres, but in the past two or three years companies have come to India for much more sophisticated tasks like financial analysis, software design, tax preparation and even creation of presentations. Today India tops an Index of 11 countries ranked in terms of attractiveness for off-shoring IT outsourcing, according to a recent report prepared by global management consulting firm, A T Kearney. Business Process Outsourcing (BPO/IT enabled services (ITES) is the biggest business opportunity to come India's way for decades, although its potential to transform the country has not yet been fully recognised. A report published on the BPO market by Gartner group, states that every Fortune 100 CEO is looking at BPO in India. There are more than 3, 50,000 people working in IT services and outsourcing in India, the number is expected to pass one million before 2008.

India with its value proposition and unique geographic positioning is well positioned to benefit from the outsourcing market. People who look to outsource look at three key areas- Infrastructure, Talent pool of English speaking people and quality of services. India excels by leaps and bounds in these three areas particularly with the talent pool that it offers. Unlike the US and Europe in India people of much higher intelligence are attracted to the BPO-ITES sector which has helped India to evolve from a basic outsourcing service provider to a destination which is now performing fairly sophisticated work. This has resulted into high quality service which has triggered an atmosphere of satisfaction not only among the clients but also the final customers who are beginning to feel good about India.