Ways of moving ahead 

Mumbaibest in conversation with CTO Hemant Adarkar  

Hemant Adarkar, Chief Technical Officer (CTO) , Ways India Limited, is all set to change the way transactions are done by mobile users, with Ways' new product, Mobile Electronic Signatures. A Ph.D. in Nuclear Physics from the Tata Institute of Fundamental Research, TIFR, Hemant was the first person to join Ways India Limited, Country Head Office, at Vashi, Navi Mumbai. Hemant talks to Mumbaibest about Ways vision of becoming the "e-Business Enabler of the Future."

On their new product, Mobile Electronic Signatures.
Mobile Electronic Signatures is a new concept for the Indian consumer and Ways is the first Indian company to be a member of the Mobile Electronic Signatures Consortium. The Consortium provides a protocol of guidelines which simplifies the day to day transactions of mobile friendly users. This protocol is a standardised interface defining communications between the Mobile Operator and a Service Provider, say for example, a transaction between a merchant and a bank. It is an end -to-end service provider and we are aiming for the development of a standard accepted worldwide.

How is it different from other mobile applications ?
Being a member of the Consortium our aim is to integrate the Indian mobile users into the e-Commerce world, enabling the implementation of legally effective business processes. At Ways, our objective is to establish and develop a secure cross-application, non-repudiation infrastructure for the deployment of mobile users. This device, when used, will reduce the complexity of online applications in e-commerce paving the way for secure mobile commerce in the near future

What steps are being taken to reach the desired clientele ?
We are in constant touch with mobile service providers and banks. The mobile service providers are the major database for expanding our business and reaching out to potential customers. Negotiations are on with banks, they have promised to join with us and have assured us of their best services. We are also advertising our product through the media. We have already made a sound presence in major newspapers, and national and international television channels. Ways has tied up with call centres to provide information in case of incoming queries regarding the new product. So, geographical boundaries will not be a problem. Anyone from any where in the world can get information about our product.

How is the market responding towards this new product ?
Today, the Indian market is ready for any new technical concept, and Ways being the only Indian company to introduce the Mobile Electronic Signatures here, we are getting recognition. Within 2 - 3 months we are hoping to take over a major part of the market. In the beginning, we will concentrate on existing customers who uses mobiles, and as we grow we hope to make this product a necessity for all.

Tell us about other services available at Ways..
At Ways India, we generally follow the footsteps of our partners, BROKAT, and leverage our unparalleled expertise in the huge Indian market, along with a deep understanding of BROKAT's technologies. We provide complex financial services and enterprise management solutions that maximize clients' business potential to be gained through the Internet. Our commercial services includes e-banking, that is online banking in a highly secure manner, e-services, and providing responsive, user friendly software solutions for the customer and mobile business. We also provide the innovative technology and simple interfaces that bring the world of transactions to your mobile phone. At Ways we are committed to constant research and innovation. We believe in developing new ideas into commercially viable solutions.

Address: International Infotech Park, Tower 3, 5th floor, Vashi, Navi Mumbai - 400703 Phone: 781 2441 / 44
Web Site: www.ways.com
e-mail: hemantadarkar@ways.com

By : Sharmistha Chakraborty
Photos; Uma kadam

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