H & R Johnson (India) Limited has recently launched `Marbonite a US $ 4 billion product worldwide, which is the currrent rage in Europe and the USA. Marbonite is a fully vitrified tile manufactured using state-of-the-art technology and is aesthetically and functionally far more superior to Italian Marble. Users of Marbonite will not suffer from problems like high cost of maintenance, staining, colour variations, etc, that are associated with natural stones.

Traditionally accepted floorings like marble and granite are not resistant to workplace chemcials and their porosity is high. In comparison Marbonite has near zero porosity and zero maintenance. It is also extremely strong and is acid or alkali and stain resistant. Marbonite is available in a range of colours, design options and effects to compliment your interiors. To avoid laying hassels, Marbonite is available in predetermined sizes which facilitate easy laying.

Marbonite is ideally suitable for high traffic areas like shopping malls, showrooms, hotels, theatres, etc. where splendour and eminence needs to be combined with strength and durability. Marbonite has also been awarded the prestigious PSB Certificate- a primary requirement for exports to Europe, North America and Japan, by Productivity Standards Board, Singapore. It is time consuming and cubersome to lay Italian Marble but easy to fix Marbonite as it a ready to use product.

In India, many individuals and corporate houses have emphasised their premium image by choosing Marbonite thus avoiding the hassles of maintenance associated with natural stones. Marbonite has enhanced the living rooms of premium residential projects of reputed builders like Raheja Builders, Lokhandwala Builders and also the Retreat Hotel. Prominent office complexes which use Marbonite include GE, Lupin Laboratories, L & T and UTI. Showrooms that use Marbonite tiles include Toyota, Kirloskar Motors, CEAT Shoppe, Crossroads and Globus Stores.Typically , Marbonite can be used in such areas as supermarkets, restaurants, hospitals, airports, hotels, swimming baths, and stations.

Marbonite is clearly emerging as a force to reckon with in the flooring industry, because it combines the aesthetic beauty of the world's most premium flooring with functional advantages like endurance and zero maintenance. These advantages are made possible by using the most sophisticated and contemporary technology to produce Marbonite. Morever unlike Italian Marble and other natural stones, Marbonite is readily available across India through 20 branch office of H & R Johnson (India) Limited.

"Marbonite has become the leading brand in the fully virtified tile segment of the Indian market within a short span of six months, since its launch. H & R Johnson is an evolving company which has kept pace with the changing times for the last 35 years. The company is a forerunner in the field of tiles. Marbonite fitted flooring is the most enduring and elegant flooring. Marbonite's water absorption rate is miniscule compared to Italian Marble and Natural Granite" , says G Sivaramkrishna, Assistant Manager (Sales), H & R Johnson.

Sivaramkrishna also added, ``Marbonite is available in 2 sizes- 2 feet by 2 feet and 17 inches by 17 inches. The colour schemes in the Marble series are Perlato, Pallazio, Brazilia, Sardinia, Granada Beige, Granada Grey, Sienna, Atlanta, Zeus Plus and Crema. In the Plain series the colour schemes are white, ivory, Jaisalmer brown, terracotta, blanco brown, slate blue and Kota green. The Granite series features colour schemes like Empress Brown, Empress Red and grey. All these items are made to order. The other colours available are white, pink, black, green and blue".

Address:

Marbonite, H& R Johnson (India) Limited, Rahejas, 3 rd floor,
corner of Main Avenue and V P Road, Santacruz (West), Mumbai-400054
Phone: 91 (22) 6001292 /3 /4.
Fax: 91 (22) 600 1286
E-mail: customercare@hrjohnsonindia.com

By: Mani D'mello

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