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.....................................................................................................Media
Bollywood is Growing UP!
The tinsel town has a new fad to boast of. With the new wave of
'Hinglish' cinema, Bollywood is finally growing up and experimenting
with maturity. It is ready to discuss topics never spoken about
before, hence turning sensitive and adult.
With the recent liberalization of the Television, the viewer has
become extremely selective, his horizon has expanded and a platter
full of things to watch is only a remote away. Besides, 2002 was
one of Bollywood's worst years, with most of the movies flopping
one after the other, it made about Rs. 1,000 crores and lost out
on 400 crores.Except for the stars, everyone is losing money and
the money involved here is big.
The conventional attributes of Bollywood films have given way to
this fresh breed of 'sit-up-and-think' cinema breaking away from
the routine running-around-the-trees formula and the same sloppy
love stories, we have a thinking audience now who is ready for some
experimental yet message cinema.
This new age cinema is the Hinglish (Hindi+English) one targeting
largely the urban elite with predominance on English. Taboo subjects
are dealt with openly; spoken and featured about, tales of Incest,
Homosexuality and Religious violence are out in the open, breaking
restrictions of bedroom barricades.
This new genre of movies has formed a niche in itself, the low-cost
production movies that finish early and break away the usual norms
of Bollywood style are on to become a rage now.
Films like 'Mr. and Mrs. Iyer', 'Everybody says I'm fine',
'Fire', 'Earth' are only a few to mention. 2003 will see about
15 Hinglish movies release.
So, watch out for some exciting and meaningful movies.
Bollywood is finally coming of age…Better late than never!
- Aparna Padhye
- Source: Economic Times on the net
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