The war in the world of audio systems has been hotting up and the big wigs are battling it out to the last. One of the recent additions to the list of companies entering the Indian market is Nakamichi Corporation, one of the world's leading manufacturers of high tech audio, video and multimedia equipment. Having dominated the world market for long with its home audio hi-fi systems and car audio systems, Nakamichi has been involved in advance research in the field of acoustics and has come out with some of the most pleasing sounds.

On November 1, the Japanese audio giant announced its entry into the Indian market. The inaugural ceremony presented by the chief operating officer, Nakamichi India, Anil Khera, along with actress Juhi Chawla as chief guest, presented the new Soundspace line of audio and home theatre products. According to Khera, "For over fifty years, Nakamichi has delivered top quality audio products that incorporate sound, style, and substance. Nakamichi products will be available at specialty audio stores and Nakamichi exclusive outlets."

Speaking on the occasion, Juhi Chawla, who is the brand ambassador for Nakamichi India, put in a word stating "yeh mere naak ka sawal hai, so see to it that the products do good business in India." Flashing her million dollar smile, she noted that Nakamichi has brought to India some of the most advanced products in the field of audio equipment and wished the company the very best.

The flagship of the Soundspace systems fleet is the Soundspace 21. It is a remarkably flexible and luxurious home theatre system, which incoporates sophisticated styling and versatile features. Another world's first from Nakamichi is the single bodied 3-CD changer which is available at considerably low prices. This unique Music Bank system MB-K300 has an increased customer rotation frequency. The products are likely to cost between Rs. 45,000 to Rs.3,00,000 and the car stereo range comes within the range of Rs. 19,000 to Rs. 90,000. Manufactured exclusively in Japan, the products will be available in the stores from November onwards.

By: Sharmistha Chatterjee

|