Ultraindia.com - The Ultimate in Entertainment 

Just at the time when the film industry is poised to grow from Rs 1300 crore to Rs 4000 crore by the year 2005, the Ultra Group launched its vortal dedicated to the film and entertainment industry - ultraindia.com. "In our 16 years of hard work and growth, the entertainment industry has given us a lot of encouragement and helped in making the Ultra Group a success. It is in appreciation of this support that we have launched ultraindia.com, a site dedicated to serving the Indian film and entertainment industry," said Sushil Kumar Agarwal, Managing Director, Ultra Group during the launch.

Ultraindia.com will provide a platform to access and share every bit of information and data that is required by the entertainment industry. The site was inaugurated by doyen actor Shammi Kapoor and other dignitaries like Shakti Samanta and Surendra Kapoor also graced the occasion.

Commenting on the occasion Shammi Kapoor said, "There was derth for a portal providing comprehensive information to the film industry. I think ultraindia.com will fill that gap successfully." The actor also added, "The film industry is like a mother to us. We have grown in her lap, we have been nurtured and cared for by her. In small ways each one of us have tried to give back something to show our appreciation to the industry. The website launched by the Ultra Group is a very important service to the industry which I personally appreciate. I am sure the industry will benefit from this site, which provides a comprehensive information package on everything that the industry wants."

Ultraindia.com aims to serve as a B2B market place for the entertainment industry and as a B2C site for general consumers. The portal will facilitate business transactions among various service providers of the industry. Ultraindia.com also has several applications - services for procurement, planning, production, scheduling, post-production, new shooting sites, new talent search, distribution, territory information, legal information, audio-video, theatrical, satellite, terrestrial, internet rights and trading. This entertainment portal will have a massive online outlet with more than 2,600 VCD, DVD titles of Hindi, regional and English video releases.

In the site's filmography section, consumers can actually see clippings and audio of the film before actually purchasing the product. Consumers can buy online through secured payment gateways with credit cards. The existing nationwide distributors and retailers network of Ultra gives the Group a complete tactile advantage to meet the demand anywhere in India in the shortest possible time. Another exciting application that will be available for entertainment buffs worldwide will be films on the site, that is 'video on demand.' The site will also offer an opportunity for players in the entertainment industry to design and develop their own sites for new films, music videos, actors, actresses, other artists and entertainment companies.

In addition to the above facilties, Ultraindia.com has many interesting features for non-stop entertainment like new talent registration, audio/video and film reviews and its online promotion, fan club, filmography, film trivia, filmi contest, kids time, live chat and lots of other regional film information.

By: Anu Vinayak

Photographer: Vinayak Prabhu

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