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Beautiful Boulevard - Mumbai's premium lifestyle store
 Long
before the various designer stores had come into existence, there
was Beautiful Boulevard, Mumbai's first and premium lifestyle
store.Set up in 1997, the store houses some of the world's most
famous brands. Personal attendance to customers, an elegant display
of items and a hushed sound level are the hallmarks of Beautiful
Boulevard.
 Housed
in a 1912 Victorian structure, the store's classy cool interiors
make shopping a quality experience. Some of the items the store
sells include 18k jewelry and genuine silver items from Tiffany
& Co., watches from Omega and Hermes, a Noritake
corner for dinnerware, Hoya glassware and crystal glassware
animals. There is also diamond studded jewelry from an in-house
designer name Dagina, and elegant jewelry designed by Paloma
Picasso. One can look through the ties, and shirts from Dior,
Lavin,Givenchy. For those interested in cosmetics and perfumes
there is a wide range to choose from. Longchamps' soft leather
bags, wallets and other accessories are also available. Spectacular
Jewellery has its counter, from where you can pick up beautifully
designed gold, silver and diamond studded jewellery.
 According
to Rajesh Mehta, Executive Director of Group Beautiful which
is the company responsible for promoting Beautiful Boulevard,
"Our intention is not just to provide Indian consumers with
any international brand , but to give them a choice of the world's
classic brands. We want to offer our customer an international shopping
ambiance."
You can visit the store and check out the designer range of products.
The range is vast and one will not be disappointed when it comes
to choosing the correct gift item for near and dear ones.
By: Sharmistha
Chatterjee
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