Melange : The fashion store that makes a statement

Housed in a 100-year-old building at Altamount Road, Melange is one of the premier haute couture stores of the metropolis. As one swings open the huge glass and wrought iron door, one steps into a world of elegance and style. A store for the contemporary woman, it showcases a gamut of trendy, modern and yet utilitarian clothes and accessories.

Melange offers the best in Indian fashion both western and eastern wear, from the top designers of the country. The range on display is vibrant and colourful. The store promotes both established as well as upcoming designers, with quality, price and consistency being the keywords in the consideration of their products. The range offers salwar kameezes, sarees, jackets and trousers. The most interesting thing about Melange is the brilliant juxtaposition of the past with the present, and the bold with the elegant. The interiors of the store, prepared in raw and earthy tones, houses some of the most exclusive garments. Known for its eco-friendly concepts, the store houses clothes that are prepared from natural fibers.

With its commitment to various issues such as Environment , and Heritage development, Melange has tried to uphold a holistic approach to design. It seeks to promote areas which have been long neglected .

Proprietor Sangita Kathiwada with her commitment to incorporating recent designs with the most ancient handicrafts established The Morarka Centre for Craft at the National Centre for Performing Arts. Workshops and demonstration are organised on issues related to education and handicrafts.

The Windows, an art gallery which was recently started by the same organisation, lends the store a unique flavour. The sales staff at the boutique are friendly and offer expert help in the selection of garments. At Melange one should expect the unexpected.

Author: Sharmistha Chatterjee