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Parekh
Ornaments - Expertly crafted jewellery
Raju
Parekh has been in the gold business for forty years. Despite
the lack of a formal education he has consolidated his position
as a jeweller in the city. His shop, Parekh Ornaments in
Vile Parle, has a mindboggling collection of gold ornaments. The
products are expertly crafted and and meticulously designed. The
shop has emerged as a landmark in the locality. With a highly loyal
clientele, Parekh Ornaments has an amazing array of jewellery
to offer .
A
workforce of talented craftsmen churns out novel designs for the
store. Kundan sets, diamond jewellery as well as gold jewellery
is available at Parekh. One of the advantages of Parekh
Ornaments is its customized service. You can have an ornament
made according to a design of your choice. Says Raju Parekh, proprietor
of the store, "For me, customers are the most important
means of marketing my products for it is they who speak in the market
and help in building up a reputation. They should by no means be
losers in the bargain. Besides quality, it is customer service that
I place maximum emphasis on."
Despite
the entry of platinum in the jewellery market, gold has not really
suffered for the Indian buyer is still fascinated by the yellow
metal more than anything else. However, Parekh notes that, "There
has been a decrease in the purchasing power of the people."
Companies such as DTDC, National, and Cello have been some
of his long standing customers.
Address :
Parekh Ornaments,
20, Chadravilla, Nehru Road.,
Vile Parle (E), Mumbai - 400 057.
Tel: 616 3311 / 611 1717
Telefax : 614 8421
e mail : mahesh_parekh@vsnl.net
Author: Sharmistha
Chatterjee
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