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Tissot Watches - Swiss made watches now in India
 Over
the years, buying Swiss made watches has been a luxury for Indians.
Either a cousin or friend coming down from abroad would carry a
watch for you or you would have to pick it up on your holiday abroad.
Today, with the opening up of the Indian market, the consumer has
been confronted with the problem of choosing from amongst the large
variety of watches which are available. One of the favorite watch
brands to have hit the Indian market is Tissot which is part
of the Swiss watchmaker, Swatch.
 According
to Ulrich Fischer, Vice President Asia-Pacific of Tissot,
"Tissot watches have enjoyed brand loyalty in the Indian subcontinent.
For years, discerning customers from India have been purchasing
Tissot watches abroad. Now Indians have the opportunity to buy these
high quality, stylish products in India." One of the most
distinguishing feature of Tissot watches is the manner in
which technology, design and price has been blended making the product
a highly attractive item. The Tissot philosophy 'Trust only
in true values' has today become synonymous with one of the most
innovative time keeping devices in recent years.
 In
India the product range comes in three categories - Regional, Sport
and Chic. Targeted at the various sections of society, Tissot
watches are available in 140 countries all over the world and
hopes to capture the market in India and China. Tissot is
the manufacturer of the first anti-magnetic watch, the first plastic
watch (Idea 2001), the first watch made of stone (The Rochwatch)
and even the first watch made of wood (The Woodwatch).
Considered to be expensive, Tissot has made watches available
for between Rs. 3000 and Rs.23,000. Tissot entered the Indian
market with 50 designs and today it has over 80 designs available
at the leading watch stores all over the country. The other brand
portfolios of Swatch include Longines and Calvin Klein,
among others.
Address: Tissot Watches, 14th floor, Atlanta, Nariman Point
Mumbai - 400021
Telephone : 204 2218
Website : www.tissot.ch
E-mail : arti_patel@hotmail.com
By: Sharmistha Chatterjee
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