Sweetening
your day
Traditional motichur to sugar-free rasamalai at Ghasitaram
Halwai Karachiwala
 In
the early 1900s, Ghasitaram Karachiwala had started his sweetmeat
business in Karachi, now in Pakistan. The partition of India in 1947,
saw the migration of numerous businessmen to India, and along with
them came Ghasitaram. It was in Kalbadevi in south Mumbai where he
started his tiny sweet outlet. The Ghasitaram sweetmeat story, which
started some one hundred years ago, has prospered and reached heights
of excellence in the hands of subsequent generations of the family.
 The
sweets neatly arranged in the store definitely sets one's tastebuds
tickling . Presently under the Karachiwala brand, the family
owns some six shops and over fourteen franchise outlets spread across
the length and breadth of Mumbai. Karachiwala plans to expand
their network to reach different parts of the country. On account
of their marketing efforts, Ghasitaram Karachiwala is the
official supplier of sweets and namkens to in-flight kitchens,
industrial canteens, leading corporate houses and all the five-star
hotels in India. It also has a licensed franchise outlet in Muscat.
 Manish
Bajaj, proprietor of Ghasitaram Halwai Karachiwala, says "
There is no compromise when it comes to quality. We use the best
available ingredients in the market, be it milk, ghee or anything
else." The sprawling 24,000 sq ft factory premises in Mahim
has state-of-the-art machinery, with steel jacketed kettles used
in the manufacture of the meethais. Kaju barfi, motichur
laddu, anarkali, Bengali sweets, milk food -- you name it, they
are there. Recently, Karachiwala sweets has launched a namken
range of mouthwatering snacks and savories. The diet-conscious
Mumbaikar has the option of trying out the sugar free range
of rasmalai and barfis. The famous Punjabi chole
batura and chole puri can be tasted at the Karachiwala
restaurant and is every gourmet's delight .
What makes the Karachiwala sweets so popular apart from
its divine taste is the packaging. The beautifully designed boxes
and pots makes the sweets a feast for the eyes. According to Bajaj,
during festivals, "Sweets are treated more as gift items,
and thus packaging becomes very important." The taste of
the products are kept intact by means of the Nitrogen flushed foil
packaging.
One can order these mouth-watering delicacies online. Deliveries
are made anywhere in the world depending on the item. So all those
with a sweet tooth, check out Ghasitaram Halwai Karachiwala's
sweets. It will definitely appease your taste buds.
Address: G.Ghasitaram Estate, Jasmine Hill Road ,
Mahim (E), Mumbai- 400017, Phone: 400017
By :
Sharmistha Cahtterjee
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