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Cadbury India Ltd. (CIL) is a part of the Cadbury
Schweppes group and is India's leading confectionery
manufacturer with a 70% volume share of the chocolate
market. Cadbury is synonymous with chocolate in the
minds of countless Indians - young and old. The company
is also a key player in the malted food drink and sugar
confectionery markets in the country. Today, the governing
objective for Cadbury India, is to deliver superior
shareholder value and to see the brand in every pocket,
in every home. Rajeev Bakshi is currently the managing
director of Cadbury India Ltd.
Fifty years ago, the real taste of chocolate landed
on Indian shores. An event that carried forward the
entrepreneurship and vision born as far back as 1824,
when John Cadbury set up shop in Birmingham (UK) to
sell among other things - his own cocoa concoction.
From these modest beginnings emerged Cadbury Schweppes
- that is today the leading manufacturer of confectionery
and beverages in the United Kingdom. The company has
its presence in over 200 countries worldwide and has
made the name 'Cadbury' synonymous with cocoa products
in countries across the planet.
The brand that came to India in 1947. Within a year
of being set up as a trading concern, Cadbury Fry India
was incorporated as a Private Limited company, set up
for processing imported chocolates and Bournvita. The
same year saw the launch of Cadbury's Milk Chocolate
- a brand which till today defines the taste of chocolate
for millions of Indians. Through 50 years of investment
in capital and marketing, the scale and scope of Cadbury's
operations has expanded to cover a range of brands in
the chocolate, sugar confectionery and malted food drinks
segments. Today Cadbury India Ltd. is a subsidiary of
Cadbury Schweppes employs over 2000 people across the
country.
Address: Cadbury India Limited, Cadbury
House 19, Bhulabhai Desai Road Mumbai - 400 026
Tel : +91-22-493 9558 Fax : + 91-22-493
8698
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