ArtWorks launches 'The Art Club'

The Art Club will be a new force to reckon with in Mumbai. With its establishment, art will step off its fancy pedestal to become a living, breathing entity. The Mumbai based Art Management Consultancy 'Art Works,' which provides specialised services in aid of contemporary art and artists, in association with The Olive Bar & Kitchen announced the institution of 'The Art Club,' an innovative concept, aimed at fostering art awareness in an unique and stylish setting.

Initiated in 1998 by Anupa Mehta, ArtWorks is a professionally run company, which provides an entire palette of specialised bridge services in aid of contemporary art and artists. Over the past few years, ArtWorks has conceptualized, organized and provided a host of complementary services to a range of clients such as RPG Enterprise, Sothebys - UK, Synergy Art Foundation, Jindal Art Foundation, Jehangir Nicholson Collection, Multiple Sclerosis Society of India and Western Railway, amongst others.

The Art Club aspires to be a place, where enthusiasts and collectors can view art up close without having to worry about the 'intimidation factor'. This club would hold interactive cocktail evenings and balmy Sunday brunches to nudge the fun back into art. Jargon free slide-talks, one-on-one meetings with painters, art tours, special shows, guided gallery hopping evenings and regular updates on art events, etc, via an exclusive newsletter are the additional privileges that an art club member can enjoy. The Art Club events will be held at The Olive Bar & Kitchen and a few galleries like The Fine Art Company and Sakshi Gallery.

"Art Club was born, essentially out of the need for clear, jargon-free information. It is an effort to broaden the art circle and promote art, artists and interaction between like-minded people. Art is just one more avenue that can allow us to rejuvenate our energies and foster creativity," says Anupa Mehta, CEO, ArtWorks. A D Singh, partner, The Olive Bar & Kitchen believes, "There is a growing interest in art and The Art Club will help make art more accessible and understandable. The Olive Bar & Kitchen is already a popular, comfortable space and we feel we can be a welcome bridge to the world of art." The Olive Bar & Kitchen was launched in October 2000 and is home to the best of new Mediterranean cuisine. Olive is Mumbai's rustic beach hideaway, where food, drink and relaxation come together.

Membership to The Art Club would be Rs 5000/- for a couple, Rs 3500/- for singles and corporate membership of Rs 10,000/-, valid for four persons. This membership entitles one to privileges such as 10% discount on purchases made at partner galleries across India like Apparao Gallery in Chennai, Gallery Khemould, Sakshi Gallery & Fine Art Company in Mumbai, free access to all events held by Art Club throughout the year, access to like minded art enthusiasts and special introductions and viewing of art amongst others.

By: Anupama Vinayak