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Home > Discover Mumbai > Trade & Commerce > Rado
Trade & Commerce

  Rado unveils the futuristic Xeramo 

 Lisa Ray and Roland Streule show off their XeramosRADO Watch Company Limited
, the leading Swiss watch manufacturer and part of the 3.6 billion Swiss Francs Swatch Group announced the launch of its futuristic product 'XERAMO' - a sensational new watch that promises to accentuate the personality and individuality of fashion conscious youth and ' young at heart ' Indian consumers. Present at the launch, held on Sunday, were Mr. Roland Streule, President, Rado Watch Co., Switzerland and Lisa Ray, Rado ambassadress.

'Xeramo', a time - machine which breaks tradition , has a Rado's Xeramo series.unique nomenclature derived from the words - e'X' treme, c'ERA' mics and 'AMO'r (Spanish for love ) . Teamwork between a cross section of the target group, designers and engineers resulted in the creation of this spectacular Rado watch. Made from scratch proof high-tech ceramics with scratch proof sapphire crystal, iit is available in two sizes and two dial variations .

Speaking on the occasion Roland Streule said, "Rado has been in India for over two decades and our watches have found continuous patronage from the Indian community . Rado was the first global Watch Company to set up a customer service network in India . Today Rado has The spectacular Lisa Ray wearing a Xeramo watchworld class service centres in 17 Indian cities."

Lisa Ray was counted amongst the top ten beautiful women of the century in a recent Internet poll. She was awarded the "Most Stylish Female Model " in 1999 by Elle magazine and 'Face of the millenium ' by Lakme this year.

Rado, which has emerged as the market leader in just 40 years, is all set to woo the youth segment with revolutionary designs, materials and services.

Author : Sharmistha Chakraborty

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